Writing articles, especially via an e-zine, could be the great opportunity to present your company. By sharing your knowledge and knowledge, you build credibility as an expert, while spreading the word about your products and services.
I guess other times you end up staring at a blank computer screen, grumbling that it is publishing time again, while I'm sure that sometimes you have dozens of information some ideas. Well, have no fear! Here are 11 quick (and good) content ideas for when you are in a pinch.
1. Provide real-life stories to success.
Identify a challenge you have solved for-a client/customer, and use that as a springboard to provide more general guidance. Show your readers how you have served customers address issues -- 'situation studies' if you will. This positions you as the specialist in your readers' thoughts greater than your coming out and saying so.
2. Think of three areas where you had like your customers to think of you as a resource.
Now develop content in these areas. For example, in my own past life being a professional copywriter, I really enjoyed writing for Web sites. I published a few articles on the best way to write Web copy that sells, to help encourage my clients and prospects to employ me for these projects.
3. Study business publications for a few ideas.
Are there any hot issues in your industry at the moment? The more controversial, the better. Do not hesitate to present your own personal view -- your readers need to know it. After-all, YOU'RE the expert to them.
4. Make note of 8 questions your clients have asked you-in days gone by.
You know, the people they ask you over and over. Answer each in a short article. If you distribute weekly, that is two months' worth of information, quickly the bat! And when you can not think of any concerns, send all your recent clients/customers a quick email, asking them what subjects they're most interested in learning more about.
5. Understand such a thing nice recently from a market meeting, class, seminar, or useful report?
No body says you've to reinvent the wheel of data! Pass on any gems of advice you've learned elsewhere -- just provide them with full attribution. Or give your opinion of the event or article it self. Your readers will appreciate your frankness.
6. Offer a list of your top 5 or 1-0 tips about a certain issue.
It is easier to beat out a listing of ideas than to put together an actual article. Obviously, the recommendations may change into articles if you wish! Make sure you record your very best idea first, or at-least near the top. To explore more, consider having a view at: homepage. (If you 'fire your biggest weapon' last, you risk losing your audience before they arrive at the great stuff.)
7. Meeting colleagues whose experience would interest your readers
(without competing with yours). Email interviews are incredibly simple to do. Just send your interviewee three to five questions via e-mail, modify their answers, and have them approve the ultimate version. Be sure to give them a small plug in your e-zine being a thanks. (An one- or two-sentence description of their business and their Website ought to be fine.)
8. Suggest books and methods that you utilize, and offer complete evaluations on them.In one issue of my old
ezine newsletters, 'AKB MarCom Tips,' I included reviews of the best four copy-writing reference books. I am glad since I wound up making some wonderful percentage, on top of that, I also gave my Amazon.com associate links!
9. Receive clients or readers to publish you with their own questions, and answer one in each situation. To get a different perspective, you may check-out: address.
Immediately after their question, publish the person's title, business, and Website, with their agreement. They'll take pleasure in the attention and free publicity!
1-0. Receive readers to send in users.
Ask them to tell you about them-selves -- their names, firms, places, and how they make use of the information obtained in-your e-zine. Function one page in each issue or one every few issues.
1-1. When all else fails, use an article!
There are lots of Web sites offering a huge selection of articles that you could use in your e-zine. Visit this month to study where to mull over it. The articles are free and designed for you to utilize immediately. The only catch is you're necessary to leave the complete report intact, such as the author's promotional information. Certainly one of my favorite places to search for articles is www.ezinearticles.com.
One last note: Bear in mind when your e-zine's main objective will be to get you more consumers and customers, you should NOT feature other writers' articles more than once-in a blue moon. Remember our main goal is to continuously showcase YOU..